At the beginning for Luke Combs' new video -- "Does to Me," his duet with Eric Church -- he explains how he arrived at the concept for the fan-focused video. "When we started getting things ready for the 'Does to Me' music video, I knew I wanted my fans to be involved, so I had them share things that might not mean a lot to others, but did to them," Combs shares as the video starts.

And it goes on and on and on to shine a spotlight on all the little moments that mean so much to his fans. And also, to his Day One fan: his own mother.

Three of the social media posts Combs shares in the video are from his mother, Mama Combs:

1. "One of Luke's very first concert posters."

2. "Artwork by Luke in the first grade."

3. "A loom shuttle. My grandma worked in a textile mill 12-16 hours a day. No air conditioning. I never heard her complain."

Watch the video closely and repeatedly to see what other moments matter to Combs' fans.