Zac Brown Band, Cole Swindell and More Host Private Parties for Fans in Nashville

The parties took place earlier this month and included customized menus and an immersive 360-degree experience.

Artists including Zac Brown Band, Cole Swindell, Ingrid Andress and Morgan Evans recently joined their record label Warner Music Nashville to take over Nightscape in Nashville. The effort brought fans various unique one-on-one opportunities catered to each artist’s music.

The events included meet and greets, listening sessions, and more in a space that each singer helped tailor to match their personal aesthetic.

“I loved being back this year to get to meet and thank my Down Home Crew personally, face to face,” Cole Swindell said. “It felt so special and intimate, and I was blown away at how my label team was able to transform the space to where it felt like we were right in the middle and inside of my new album ’Stereotype.'”

It was a full day of back-to-back immersive, experiential, multi-sensory events that 360-degree projection mapping on walls and ceilings, a spatial audio mix of interviews, new music and live performances. Each artist chose a menu for their fans for the day, and aromatic scent blends were diffused through the building to elevate the atmosphere even more.

“It was so much fun reconnecting with my fans in a space that I helped create for them at Nightscape,” Andress said. “I really wanted everyone to experience the light and the dark on my new album visually as well as sonically, and Nightscape was able to bring that to life in a truly amazing way. It was a uniquely special event that I’ll never forget.”

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