Cool things happen when the name of your song becomes a hashtag on Twitter.
So when Tim McGraw revealed his new single "Lookin' for that Girl," there was a brand new hashtag to go with it: #LookinForThatGirl.
What happened next was a back-and-forth, passionate opinionfest. Some of McGraw's fans loved the new tune, probably even before they heard it. They're just that loyal. His followers called the song flawless, fresh, perfect, awesome and said they had it on repeat and that it gave them chills. Others said they were endlessly perplexed by it and accused McGraw of leaning too heavily on autotune and straying too far from his down-home roots.
I honestly haven't lived with the song long enough to be able to take sides.
In releasing the single, McGraw said, "I kept coming back to 'That Girl' because even though it may be a little different for me sonically, I couldn't get it out of my head."
But aside from the fact that that McGraw couldn't get it out of his own head, there are three reasons I predict the song will be successful. And those three reasons are the songwriters:
1. James Slater: He co-wrote Jamey Johnson's Grammy-nominated "High Cost of Living" and wrote Martina McBride"In My Daughter's Eyes."
2. Chris Tompkins: He co-wrote Carrie Underwood's "Before He Cheats," which won a Grammy in 2008 and a CMA award in 2007, and Underwood's "Blown Away." Plus, he helped write Florida Georgia Line's "Get Your Shine On" and The Band Perry's current single "Don't Let Me Be Lonely."
3. Mark Irwin: He and Tompkins co-wrote Tyler Farr's "Redneck Crazy," and Irwin helped write McGraw's hit song "Highway Don't Care."
You put those three writers in a room and, odds are, the song will shine. Then you have McGraw sing it? It's pretty much a sure thing that #LookingForThatGirl will be trending for weeks to come.