It's pretty hard to picture a time when Dierks Bentley was relegated to the lawn.
But Bentley recently admitted that when he was going to concerts when he was in his 20s, lawn seats were the only ones he could afford. That's what inspired him to give his fans the chance to come a little closer.
"When I was in my 20s, I could only afford a lawn ticket to the big shows because I had to save my money for beer once I got in the gate," Bentley laughed of the sacrifices he had to make in order to have a good time.
I'm picturing a young Bentley, right after he moved to Tennessee, sitting on the grassy hill of the Starwood Ampitheatre just outside of Nashville. That was the area's go-to concert venue for two decades until it closed after its 2006 season.
So during his new tour, which kicks off in North Carolina this weekend with Chris Young, Chase Rice and Jon Pardi, Bentley had this idea to give fans a chance to earn points that will move them to the front of a line for upgraded seats.
The ways you earn those points are ridiculously easy, too. Like tweeting things like, "I just got in line to upgrade my seats for @DierksBentley's #RISERTOUR! Help me move up," retweets, sharing things on Facebook, liking photos and so on.
"This is a cool way to give the fans an opportunity to get up closer to the stage and maybe even get them involved in the show," Bentley said. "I just can't wait to get out there and get it going."