CMT will offer the world premiere of eight music videos this weekend as part of its fifth CMT Big New Music Weekend. The event kicks off Friday (Oct. 14) at 6 a.m. ET/PT and continues through music hours all weekend long.
The new videos premiering exclusively on CMT are the Zac Brown Band's "Keep Me in Mind," Luke Bryan's "If You Ain't Here to Party," Tony Bennett and Faith Hill's "The Way You Look Tonight," Toby Keith's "Red Solo Cup," Chris Young's "You," Justin Moore's "Bait a Hook," Kevin Fowler's "That Girl" and CMT's Next Big Thing artist Casey James' "Let's Don't Call It a Night."
As the only videos featured throughout regularly scheduled music hours, the eight Big New Music Weekend artists will garner more than 12 hours of airplay. These premieres also give the artists an opportunity to personally introduce their video to fans each time it airs. In addition, CMT.com will highlight each of the videos on its homepage.
In addition, viewers will take over during the channel's newest music franchise, CMT Social Hour, premiering Saturday (Oct. 15) at 9 a.m. ET/PT. Fans vote for their favorite videos on CMT's Facebook page each week, and the top 11 make up the new weekly show. CMT recently surpassed 1 million followers on Facebook and Twitter.