With a music chart largely dominated by men, CMT is shining the spotlight on the newest ladies of country music with its Next Women of Country campaign, a yearlong multi-platform initiative showcasing the rising generation of signed and unsigned female artists.
Launched Wednesday (Jan. 16), the network has named 10 female powerhouses to be promoted across CMT platforms and at Nextwomen.CMT.com, with such exclusive content as video premieres, performances and more across CMT, CMT.com, CMTEdge.com, CMT Pure, CMT Radio Networks and more than 4 million followers on social media.
Hand-picked by CMT, the featured artists are Ashley Monroe, Holly Williams, Jana Kramer, Kacey Musgraves, Brandy Clark, Lauren Alaina, Sarah Darling, Rose Falcon, Rachel Farley and Kelleigh Bannen. Additional artists will join the ranks all year long.
"Women are the cornerstone of country music," said CMT senior vice president of music strategy Leslie Fram. "We want to recognize, support and expose the next wave of authentic female artists, signed or independent, who are writing, recording and making it happen on their own in a crowded, male-dominated format."
CMT will partner with the Next Women of Country artists throughout the year, with new video offerings this month from Jana Kramer ("Whiskey") and Holly Williams ("The Highway"), joining the recently-released video from Kacey Musgraves ("Merry Go Round"). In addition, CMT premiered an exclusive performance of Rose Falcon's "You Stole My Heart" at NextWomen.CMT.com. Additional video content from each of the selected artists will debut on-air and on the artist platform throughout the year.
NextWomen.CMT.com is part of Viacom Music Group's artist platform experience which launched in August 2012 and provides fans a central place to connect with artists they love.