TV exposure is still working that old black magic, according to the Billboard charts. For the third week running, the Duck Dynasty clan boasts the best-selling country album -- Duck the Halls: A Robertson Family Christmas -- while The Voice's Blake Shelton achieves equal tenure with his song, "Mine Would Be You."
Duck the Halls has already sold more than 200,000 albums by Nielsen SoundScan's count, much more than all the other charted Christmas albums combined.
Kellie Pickler's The Woman I Am is the week's highest-debuting album, coming in at No. 4.
Also new are Mountain Man's Slower Than Christmas (No. 39), Alabama's The Classic Christmas Album (No. 59), Johnny Cash's The Classic Christmas Album (No. 63), Big Smo's EP Backwoods Whiskey (No. 69) and George Jones and Tammy Wynette's The Classic Christmas Album (No. 72).
Returning are Michael Martin Murphey's Red River Drifter (No. 48) and Dustin Lynch's self-titled collection (No. 74).
There are only two new songs to declare: Thomas Rhett 's "Get Me Some of That" (No. 55) and Chase Rice's "Ready Set Roll" (No. 57).
Luke Bryan's "Drink a Beer" persists as the fastest-rising song on the country airplay rankings, leapfrogging from its No. 59 debut perch three weeks ago, to No. 34 last week and to No. 20 now.
The No. 2, No. 3 and No. 5 albums, in that order, are Bryan's Crash My Party, Florida Georgia Line's Here's to the Good Time and Shelton's Based on a True Story.
Trooping in directly behind Shelton within the Top 5 songs cluster are Keith Urban and Miranda Lambert's "We Were Us" (No. 2 in just 11 weeks), Joe Nichols' "Sunny and 75," Tim McGraw's "Southern Girl" and Chris Young's "Aw Naw."
Not that we're keeping count or anything, but note that there are currently five The Classic Christmas Albums on the chart. If this packaging ploy works for the big acts, may we suggest for next year The Bottom of the Barrel Christmas Album series for less-successful artists? Honesty has its appeal, too.