Jason Aldean is heading to Indiana to perform Saturday (May 24) during a major event leading up to Sunday's Indianapolis 500.
Billed as "Firestone Presents: Jason Aldean at the Indianapolis 500," the Georgia-born singer-songwriter will headline the inaugural concert at the new Turn 4 infield stage at the Indianapolis Motor Speedway. Tyler Farr, best known for his platinum-selling single "Redneck Crazy," will open the sold-out concert.
The concert is part of Aldean's partnership with Firestone. The tire company announced its Destination Country initiative in April in Las Vegas during the week of the Academy of Country Music Awards.
"Firestone is a natural fit for me," Aldean. "I'm a truck guy, and I can tell you truck guys care a lot about their tires. For me, the bigger, the better! Looking forward to having them as a partner in kicking off the relationship at the Indy 500."
The relationship with Aldean is part of Firestone's dedication to the "work hard, play hard" market.
"That 'work hard, play hard' mantra is synonymous with the stories characterized in country music and the fans who embody those stories," said Philip Dobbs, chief marketing officer of Bridgestone Americas Tire Operations. "We believe Jason Aldean best represents that hard-working, fun-loving spirit that resonates with our customers."
Firestone's Destination Country will include displays at five of Aldean's concerts during his 2014 Burn It Down tour.
Following Saturday's appearance, Aldean will travel to Baton Rouge, La., to headline the final day of the Bayou Country Superfest. In addition to Aldean, Sunday's lineup includes Eric Church, Hunter Hayes, Big & Rich and Joe Nichols.