(NASHVILLE SKYLINE is a column by CMT/CMT.com Editorial Director Chet Flippo.)
Tonight, I'm torn between
dwelling on country music's legacy and its uncertain future. I'm listening to and watching the first-available DVDs of the
vintage Flatt & Scruggs TV shows from long ago. And I'm at the same time reading online that Apple's Steve Jobs is positing
what may be the only workable solution to breaking through the logjam of downloading music and thus preserving the future
of the music industry.
To backtrack, for an object lesson, Jobs saved the record industry's ass in 2003 when he developed
iTunes at a time when the music industry couldn't fathom a way out of its morass of not being able to face and deal with the
dilemma of downloading songs or not downloading songs. The industry did nothing. Jobs said downloading could work with iTunes.
The labels learned nothing from that lesson and continued to stonewall efforts at wholesale and effortless
downloading of songs and albums. Their big hang-up now is DRM (digital rights management), the techie method of basically
preventing you from ever making a copy of anything that you legally download and pay for. The labels don't want you to be
able to copy anything for any reason whatsoever. Steve Jobs, in an open letter to the industry, is now saying the ability
to make copies may be the final solution to legal downloading and that he will do that on Apple's iTunes if the labels will
cooperate. I doubt that they will do so.
CD sales are terminally down. There are no foreseeable solutions to that.
No label chiefs are commenting on the crisis or how to address it. Country retail CD sales are likewise obviously in the toilet.
Everyone's waiting to see how Tim McGraw's new album in March will do, to see if it will re-invigorate the country market.
But the problem goes beyond an immediate McGraw fix. CD sales overall are dwindling. They have to be replaced with something
if the music industry is to survive. How? Country downloads are not filling the void. What to do? Well, that's the industry's
Meanwhile, journey back with me to a warm wonderland in the early 1960s of the aroma of piping hot Martha
White cornbread and biscuits cooking in the oven and the sound of ringing Flatt & Scruggs bluegrass tunes. The first two
DVD releases of Best of the Flatt & Scruggs TV Show, better known as Now You Bake Right: Flatt & Scruggs
Television Shows, Sponsored by Martha White are being released by the Country Music Hall of Fame and Shanachie Entertainment
on March 27. Vol. 1 and Vol. 2 each contain two half-hour programs. More are expected later this year. Thirty-six shows in
all have been discovered. For years, they were thought to have not survived -- such was the early mentality in television
that shows were discarded and not preserved.
One of the most astonishing things about these DVD releases is seeing
Flatt & Scruggs' obvious joy in getting into a new wonderland of getting their music to their fans. At the time, as Scruggs
has recalled, the band quickly discovered that television was obviously better than touring, for many reasons. And the bluegrass
band relished in being on TV. Genial lead singer Lester Flatt loved his role as spokesman, and Scruggs obviously doted on
being spotlighted as the instrumental virtuoso.
And each half-hour program is a little jewel highlighting Flatt &
Scruggs songs, jokesy host patter, folksy Martha White recipes presented by a Martha White babe (in a gingham dress), an earnest
gospel song by the Foggy Mountain Gospel Quartet (made up of Scruggs and Flatt and mandolin player Curly Seckler and fiddler
Paul Warren), cornpone humor, virtuoso picking by Scruggs on both banjo and guitar and by Josh Graves on Dobro, such guest
artists as Mother Maybelle Carter and just a general country good time.
The shows are in black-and-white and show the
group to be every bit as confident and authoritative as I recall them being.
Flatt & Scruggs never met Steve Jobs,
obviously. But if they had met, they would have recognized themselves as brothers-in-arms. For they had a common goal: to
dominate their market and leave a mark. And they both did so.
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