Reba McEntire is partnering with the Dillard's department store chain to launch a new line of women's clothing collection to be called simply "Reba." Emphasizing mix-and-match pieces, the collection will include career wear and casual wear at prices ranging from $48 to $289. "Women should feel terrific and confident about how they look each moment of their lives, and the clothes that we wear play a huge role in evoking these feelings," McEntire said. "I created 'Reba' to help women achieve this." The singer is working on the designs with Icon Creations, a fashion design firm based in New York City. The clothes hit the racks at 147 Dillard's stores nationwide in spring 2005.