Neal McCoy will release his new album on a label he created with his longtime manager, Karen Kane. 903 Records is named for McCoy's area code at his Longview, Texas, home. McCoy has filmed a video for the first single, "Billy's Got His Beer Goggles On," with appearances from comedian Rob Schneider as well as "Jungle" Jack Hanna. The single will be shipped to radio in March, with an album to follow in the summer. McCoy formerly recorded for various subsidiaries of Warner Bros. and has not released an album since 2000.