The Country Music Association has announced a new leadership structure for the organization whose efforts to promote country music include the annual CMA Awards show and the CMA Music Festival. Effective Jan. 1, executive director Ed Benson will become the chief strategic officer. Concurrently, associate executive director Tammy Genovese will be promoted to chief operating officer. The executive director position is being eliminated. Benson began working for the CMA in 1979 as its first associate executive director and was promoted to executive director in 1992. Genovese joined the CMA in 1985 as administrative services coordinator and later served as director of administrative services and director of operations before being promoted to associate executive director in 1999. CMA board chairman Kix Brooks said, "Since I've been on the board, CMA has created and explored a number of initiatives that have elevated the organization to new levels. To expect one person to run the organization and go out and front all of those initiatives is asking too much. We are fortunate to have Ed in a position to stay and work with the board on where the organization is headed. And Tammy is perfectly capable of making this move."