Kenny Alphin -- Big Kenny of Big & Rich -- and his wife, Christiev, have challenged students at Nashville's Watkins College of Art and Design to create a short film aimed at making the world a better place. The couple recently visited the school in downtown Nashville to meet students and to explain the importance of using one's talents to inspire others. Alphin has been outspoken in his efforts to help fight the genocide that continues in the Darfur area of Sudan. The couple will award a $2,500 budget to the two students or teams who win the competition. The money will then be used to create a more extensive film with the assistance of personnel from Alphin's Love Everybody Web site.