Luke Bryan has signed a sponsorship deal with Miller Lite that includes on-pack product placement, touring, contesting and downloads to cross promote him and the beer brand in Wal-Mart stores nationwide. The initial on-pack promotion will include a physical copy of his hit single, "All My Friends Say." It will run through Dec. 31. As part of the sponsorship, Bryan will make in-store appearances at various Longhorn Steakhouse restaurants to promote his music and Miller Lite in Wal-Mart stores. His sponsorship will continue through the end of 2009.