Jimmy Wayne and James Otto were among the artists walking the red carpet in Nashville at the VIP premiere of The Goods: Live Hard. Sell Hard, a new film starring Jeremy Piven. The Emmy-winning actor is best known for his role as talent agent Ari Gold in the HBO series, Entourage. Piven attended Monday's (July 13) premiere at the Regal Hollywood 27 along with cast members Ed Helms (The Office), David Koechner (Anchorman, Talladega Nights, The Forty Year Old Virgin) and Jordana Spiro. "The reason we're doing the movie premiere here is because Nashville responded so well to the movie," Piven told CMT.com. Other country artists to walk the red carpet included Carter Twins, Sarah Darling, Shea Fisher, Halfway to Hazard and Megan Mullins and members of the Lost Trailers. The Goods opens nationwide Aug. 14. View photos from the red carpet.