Taylor Swift will promote her new signature fragrance, Wonderstruck, with multiple TV and in-store appearances in October. She'll visit Good Morning America and Live! With Regis and Kelly on Oct. 13, along with an in-store appearance at Macy's Herald Square in New York City. She'll also appear at Sephora in Glendale, Calif., on Oct. 18 and visit The Ellen DeGeneres Show on Oct. 19. Finally, she'll make an in-store appearance at Belk in Franklin, Tenn., on Oct. 28. Swift worked with Elizabeth Arden on the fragrance, which is arriving in stores now. The name of the fragrance was inspired by a lyric from her song, "Enchanted."