First lady Michelle Obama will present Taylor Swift this year's Big Help Award during Nickelodeon's Kids' Choice Awards taking place this weekend in Los Angeles. The Big Help is Nickelodeon's prosocial initiative that empowers kids to take positive actions on issues that are important to them. The goal of the campaign is to launch a kid-led movement, focusing on key issues like health and wellness, education, community service and the environment. Swift will receive the award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the U.S. Hosted by Will Smith, the 25th annual Kids' Choice Awards show airs Saturday (March 31) at 8 p.m. ET/PT on Nickelodeon.