CMT One Country and Cox Communications, along with Boys & Girls Clubs of America (BGCA), have joined forces to refurbish a local Club in New Orleans that suffered tremendous damage due to Hurricane Katrina. Focusing on five select markets, including Tulsa, Okla.; Hampton Roads, Va.; Las Vegas, Nev.; Phoenix, Ariz.; and a still to be confirmed location in Kansas, the campaign will collect donations at major events in the respective cities. With the help of the local communities, CMT One Country and Cox Communications will repair specific areas of the Boys & Girls Club in New Orleans, including the education, computer, game, art and music rooms.
"CMT One Country is proud to partner with Cox Communications and Boys & Girls Clubs
of America on this important initiative," says Lucia Folk, director of public affairs, CMT. "Promoting community involvement
is the primary focus of CMT One Country and it is outreach efforts like this that motivate consumers to help impact the lives
"Cox has a long standing history of community involvement and educational support," said Ellen East, vice
president of public affairs. "We are excited to partner with the Boys & Girls Club of America and CMT One Country to create
a learning environment for New Orleans youth that will help them grow and prosper."
"We are grateful to CMT and Cox
Communications for their generous support," said Roxanne Spillett, BGCA president. "The Boys & Girls Club in New Orleans
is just one of 16 Clubs that were severely damaged during Hurricane Katrina, limiting the options for at-risk youth to participate
in safe, supervised and structured activities during the after-school hours."
The campaign will kick off with a collection
drive at the Express PBR Classic at the Tulsa Convention Center on July 22 -23. Miss America 2006, Jennifer Berry, will be
on hand at this event to help collect donations for the cause. At each event, the CMT Cross Country vehicle will also be used
to generate traffic, encouraging consumers to donate. Cross channel spots and radio advertising are also scheduled to run
in each market to spark donations.
The items collected during the five drives will be presented to the local Boys
& Girls Club in New Orleans at a star-studded culmination event in November.
Cox Communications, a Fortune 500
company, is a multi-service broadband communications and entertainment company with more than 5.9 million total residential
and commercial customers. Cox offers an array of advanced digital video, high-speed Internet and telephony services over its
own nationwide IP network. Cox Business Services is a full-service, facilities-based provider of communications solutions
for commercial customers, providing high-speed Internet, voice and long-distance services, as well as data and video transport
services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and
new media formats, along with promotional opportunities and production services. More information about the services of Cox
Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.
& Girls Clubs of America (www.bgca.org) comprises a national network of more than 3,900 neighborhood-based facilities
annually serving some 4.6 million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for
Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted
by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education
and career development, health and life skills, the arts, sports, fitness and recreation.
CMT One Country, CMT's pro-social
initiative, was launched in the fall of 2005 to promote civic participation and inspire CMT viewers to take action and bring
about important change in their communities; Boys & Girls Clubs of America is a partner of CMT One Country. CMT, America's
No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos
by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6,
1983, CMT, owned and operated by MTV Networks, reaches 82.8 million households in the United States.