Jay Johnson is a man of intense focus, desire, drive and energy. With more than 20 years of hard-core military and fitness training and experience wrapped into a taut, shredded physique, he is one of the nation's foremost leaders in fitness and motivation and is the official fitness trainer of the Dallas Cowboys Cheerleaders. Using the same no-nonsense approach he applies to his life, Johnson brings a streamlined and common-sense philosophy to fitness training for all levels of fitness. From professional athletes to weekend warriors and corporate clients, he uses his unique motivational techniques to help people attain the highest level of fitness they are capable of achieving. You won't find trendy Zen and New Age motivation tools or tricks at one of his boot camp sessions. What you'll find is a man who motivates the old fashioned way. He pushes. Hard.Founding his company, Boot Camp Fitness, Inc., in 2001 on the principles of faith and character that he lives by, Johnson has developed a large and fiercely loyal following of fitness buffs, as well as beginners. Having spent more than 20 years of his life carrying a 60-pound rucksack through mountains and deserts and convincing today's military leaders to jump out of perfectly safe airplanes, Johnson is uniquely qualified in the areas of motivation and physical fitness. In passing along battle tactics to new recruits, his strategies have been beneficial to those serving our nation in the fight against terrorism. Oh, yeah, did we mention he was also a U.S. Army boot camp drill instructor for three years?Boot Camp Fitness has helped open doors for Johnson that only a few years ago would have been closed and locked. In addition to having one of the Top 50 best jobs in the nation, according to the October 2005 edition of Men's Journal, he has been featured in Muscle and Fitness magazine, Queer Eye for the Straight Guy, Wife Swap, Bloomberg News, ABC's Evening News, Judge Hachett, HBO's Hard Knocks, CMT's Dallas Cowboys Cheerleaders: Making the Team and many others. He is also a featured monthly fitness contributor on WFAA-TV 8's Good Morning Texas.
Judy Trammell is choreographer of the Dallas Cowboys Cheerleaders. She came to the organization as assistant choreographer in March 1984 and assumed the responsibility of full-time choreographer in 1991.Her duties include choreographing and producing halftime extravaganzas and routines for sideline and pregame performances at the Dallas Cowboys home games, as well as varied stage routines for the multi-talented group of cheerleaders who make up the distinguished well-traveled show group and the DCC's musical variety show.Trammell brought to the cheerleaders 16 years of dance experience with most dedicated training in the areas of jazz, tap, drill team and pompom. Also of great significance is the expertise she gained as a Dallas Cowboys Cheerleader for four years, three of which she acted as show group member and group leader.Credits include choreography for nationally televised telethons -- Jerry Lewis and Variety Club; the NFL Monday Night Football; Salute to Lady Liberty television special; nationally televised Thanksgiving halftime extravaganzas for Reba McEntire and Randy Travis; MC Hammer's Too Legit to Quit; Toby Keith's Should've Been a Cowboy and Little Texas' God Blessed Texas music videos; Phil Donahue, Geraldo Rivera and Montel Williams' syndicated talk shows; Harry and the Hendersons situation comedy; Oak Ridge Boys benefit concerts; Las Vegas tribute to Sammy Davis Jr.; Country Music Awards; Nashville Palace; DOD and USO tours; Miss Texas Pageant; corporate shows and musical productions for pageants and area high schools.Trammell became the second former Dallas Cowboy Cheerleader to join the organization in an administrative capacity as she made the transition from former player to coach during the '84-85 football season.
As director of the world famous Dallas Cowboys Cheerleaders, Kelli Finglass has earned a reputation as a distinguished leader and trend setter in the NFL. A native of east Texas, she is a graduate of Lindale High School and received her Bachelor of Arts degree in international marketing from the University of North Texas.
Finglass proudly wore the star-spangled uniform for the Dallas Cowboys Cheerleaders from 1984 to 1989. She made her initial mark on DCC history by becoming the only cheerleader to be invited back by director, Suzanne Mitchell, for her fifth season with the Cowboys without having to go through the customary audition process.
After retiring from the squad in 1989, Finglass was hired by Jerry Jones as an assistant director to the cheerleaders from 1989 to 1990. She then took a position in the sales and promotions department for the Dallas Cowboys and in 1991 was promoted to director of the cheerleaders. She quickly stepped into the role of business manager and entrepreneur, deftly branding America's sweethearts and turning the department into a successful profit center for the first time in their 20 year history. Her astute attention to detail, creative insight and savvy marketing skills quickly produced remarkable results. Launching corporate sponsorships and developing innovative merchandising strategies are just a few of the accomplishments she has added to her resumé during her extraordinary career with America's sweethearts.
Finglass personifies the high standards of the Dallas Cowboys Cheerleaders and is an exemplary role model who demonstrates passion, focus and enthusiasm for the squad and women of all ages all across America. Her exacting expectations and commitment to each cheerleader is evident in their conduct both on and off the field. Her own demanding schedule requires a personal commitment to excellence that has produced stellar results both for her self and the organization.
As a guardian of the cheerleaders since 1991, Finglass has been instrumental in creating an institution that is "often imitated but never equaled." In 1993, she produced the first swimsuit calendar video which is distributed nationally for both television and home video audiences. She has also created and refined programs for the organization such as DCC Dance & Drill Team Competitions, Camp DCC, Cheers for Years and Cheers for Fitness. Her skillful tutelage and direction of the DCC show group has resulted in a highly acclaimed and sought after entertainment group with corporate clients that have included Sports Illustrated, JCPenney and American Airlines. For the past two years, in addition to her formidable responsibilities as the DCC director, she has served as an executive producer for CMT's hit series Making the Team, which has documented the rigorous transformation of each cheerleader during their 12 week training camp.
Kelli Finglass has been married to Joel Finglass since 1996. They are the proud parents of two children -- Samantha and Ryan. Their family resides in Coppell, Texas.