It might be Thanksgiving week, but Garth Brooks held a press conference Monday morning from his new Friends In Low Places Bar & Honky-Tonk on Nashville's famed Lower Broadway. While the rest of the entertainment business might be slowing down for the holiday season, Brooks is picking up the pace.

Monday morning, he revealed that his The Garth Channel, broadcast on Sirius XM until September of 2022, has found a new home with his Sevens Network on TuneIn – a free platform streaming worldwide. The station is on the air now.

"The Garth Channel is a love letter to millions of Garth's fans around the world who have been begging for this very thing," said TuneIn Executive Chairman Rick Scanlon, explaining the channel would broadcast from Brooks' new bar and honkytonk. "When we were designing The Garth Channel, we didn't want it to be a rehash of the previous channel. This is a bigger, better, more special version that includes not only fan favorites from the previous channel but a ton of new content that we're sure you'll love."

Scanlon reiterated that access to the channel is free on TuneIn and how thankful the platform is to be partnered with Brooks.

"Garth has been on a mission of making country music a big tent of love and togetherness for a long time," Scanlon said. "That is very meaningful to me."

The station will include more personal stories and various musical genres – all of Brooks' choosing.

In addition, Brooks gave reporters a first look at his bright and shiny new Friends In Low Places Bar & Honky-Tonk on Nashville's Lower Broadway. The wide-open space has a retractable stage, a huge dance floor, plenty of neon, and a two-story main room, the top floor of which overlooks the stage.

The bar will open to the public for the first time on Friday when Brooks headlines the inaugural Black Friday Amazon Music Live special with his Dive Bar concert celebrating the opening of the Friends in Low Places Bar & Honky-Tonk in Nashville. The concert will follow the first NFL Black Friday game this year between the New York Jets and Miami Dolphins. The game and show will stream free on Prime Video—the game at 3 p.m. and the concert at 7 p.m. Eastern—on Friday.

Among the night's highlights – Brooks will perform his new song "Rodeo Man" with duet partner Ronnie Dunn live for the first time. The song is Brooks' current radio single from his new seven-disc boxed set, "The Limited Series," which is also home to his new album "Time Traveler." Brooks released his latest collection exclusively at Bass Pro Shops, which is available now.

"I thought the chorus was fabulous," Brooks said of "Rodeo Man." "I tried to figure out somebody to get my foot in the door to see if I could … cut it myself. And he said, 'Sure, go ahead and take a shot at it.'"

While the only way to get tickets to the concert was by listening to The BIG 615 on TuneIn. Brooks said the first two floors of his Friends In Low Places Bar & Honky-Tonk will remain open on a few weekends, if permits allow, possibly through the first of the year. Then, the facility will close and prepare for its grand opening, likely in March, including all floors and the rooftop, which he calls The Oasis in a nod to the "Friends In Low Places" song lyric.

"You want your bar to be inclusive," Brooks said from the stage. "You want everybody to walk in here and feel welcome. So the things you spend your money on are security for sure. You want people to feel safe."

Brooks is also dedicated to ensuring that the musicians who play his stage are treated well and get off at a decent hour so they're not walking to their cars in the more dangerous parts of the night. Brooks' bar will feature different types of music depending on the time of day. He will make sure the entertainers in his space get appropriate breaks and can head home before 2 a.m.

"We'll close at 2 a.m. at the latest, but there'll be no live music here past midnight because many of those musicians are females," he said. "I just want to do things that are hopefully thoughtful; if you were doing this, how do you want to be treated?"

When Brooks wraps his Black Friday concert, he'll head back to Las Vegas to close the year with his residency at Caesar's Palace. Monday, Brooks announced that Caesars Entertainment and Live Nation asked him to add 18 new dates to his Garth Brooks/Plus ONE at The Colosseum at Caesars Palace in 2024 to meet crowd demand.

There is no static setlist, so every show is different. Brooks requires fans to put their phones in locked bags – just like he plans to do on Black Friday in Nashville – which forces them to keep their eyes on the show.

"It brings a whole different crowd in there," Brooks said. "The crowd is focused on the music; all they do is sing. It's unbelievable. I really, really enjoy that. And, so I think that's my favorite thing."

Tickets go on sale to the general public for Garth Brooks/Plus ONE starting Cyber Monday, Nov. 27, at 10 a.m. PT for the first nine shows and noon PT for the remaining nine shows.

Citi is the official card of Garth Brooks/Plus ONE at The Colosseum at Caesars Palace. Citi card members will have access to presale tickets beginning Tuesday, Nov. 21, at 10 a.m. PT until Sunday, Nov. 26, at 10 p.m. PT through the Citi Entertainment program. For complete Citi presale details, visit www.citientertainment.com.

Past ticket purchasers and Caesars Rewards members, Caesars Entertainment's loyalty program, and Live Nation and Ticketmaster customers will have access to a presale running Wednesday, Nov. 22, at 10 a.m. PT through Sunday, Nov. 26, at 10 p.m. PT.

For a complete list of presales and their respective start times and to purchase tickets, please visit ticketmaster.com/GarthVegas.

Brooks will return to the Colosseum at Caesars Palace on November 29 for the final nine Garth Brooks/Plus ONE shows of 2023 that will wrap up on December 16.