Taylor Swift, Other Country Stars Ask Fans to "Give the Gift of Music"

Taylor Swift and Chris Young have joined the "Give the Gift of Music" campaign. In their new video testimonials, Swift talks about hearing Faith Hill's "This Kiss" for the first time, while Young recalls receiving his first guitar as a Christmas gift. The videos launched exclusively in a special "Countdown to CMA" area on the campaign's website. Previously-posted videos feature Kelly Clarkson, Little Big Town, Martina McBride, Rascal Flatts, Darius Rucker and Blake Shelton. The campaign has also launched a contest asking fans to share how a particular 2011 CMA Awards nominee's music (song, lyrics, performance, etc.) has inspired them. The grand prize winner will receive two tickets to the CMA Awards show in Nashville on Nov. 9 and $1,000. Country music gift packages will go to the second and third place winners. Last fall, the National Association of Recording Merchandisers (NARM) and the Recording Industry Association of America (RIAA) led an industry-wide effort to re-energize the 30-year old "Give the Gift of Music" campaign.

Latest News