Swifties flocked to Ticketmaster on Tuesday (Nov. 15) morning to secure a seat to the music sensation’s 2023 concert. Fans were left irritated and ticketless – after many spent hours waiting in queues or managing technical glitches on the Ticketmaster website.
The distribution company initially held a “verified fan” presale, where consumers were required to apply for a code to get early ticket access. While some didn't receive the particular digits, others were left waitlisted.
The high volume crashed Ticketmaster.com, leaving the company to add additional rounds due to “historically unprecedented demand.” Eventually the ticket giant canceled the general sale, slated for Nov. 17.
Following the fiasco, Swift broke her silence and addressed the problem. The hitmaker turned to social media Friday (Nov. 18) afternoon with a lengthy statement.
“There are a multitude of reasons why people had such a hard time trying to get tickets and I’m trying to figure out how this situation can be improved moving forward,” said Swift. “I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” she added.
The powerhouse assured her devoted community that she always has their best interest at heart.
“It goes without say that I’m extremely protective of my fans. We’ve been doing this for decades together, and over the years, I’ve brought so many elements of my career in house. I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who cares as much about my fans as I do,” she declared. “It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.”
Swift continued to acknowledge the ones who weren’t lucky enough to get their hands on tickets. The GRAMMY Award winner “hopes” to “provide more opportunities” to celebrate her contribution to music.
“To those who didn’t get tickets, all I can say is that my hope is to provide more opportunities for us to all get together and sing these songs,” wrote Swift. “Thank you for wanting to be there. You have no idea how much that means,” she concluded.
According to WSMV, Tennessee’s attorney general is launching a consumer protection investigation into Ticketmaster after angry consumers brought the presale debacle to their attention. The North Carolina attorney general is doing the same, as his office is targeting Ticketmaster for “allegedly violating consumers’ rights and antitrust laws.”
“There is an incentive there for the company to profit twice off the sale of these ticket,” Attorney General Jonathan Skrmetti told the outlet. “I am not saying it happened, but we are going to make absolutely sure it didn’t.”
The Eras Tour is slated to kick off in mid-March in Glendale, Arizona, and wrap in August of 2023 with back-to-back shows in Los Angeles. CMT will be following this developing story and will provide updates in a timely manner.