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Taylor Swift's General Ticket Sale For Eras Tour Canceled

Liberty Media CEO: "The site was supposed to be opened up for 1.5 million verified Taylor Swift fans. We had 14 million people hit the site."

Taylor Swift fans hoping they may be able to secure tickets to her Eras Tour during the general sale on Friday appear to be out of luck.

Ticketmaster revealed Thursday that the planned general sale was canceled.

"Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been canceled," said a tweet posted to Ticketmaster's Twitter account.

The ticketing service reported it sold more than 2 million tickets for Swift's Eras Tour through Ticketmaster's Verified Fan presale on Tuesday. The number represented a small percentage of fans trying to get tickets but still broke the record for most single-day ticket sales. Thousands of fans waited for hours as Ticketmaster crashed or sold out. The company issued a statement via Twitter about "historically unprecedented demand" for tickets to the tour. The Capital One cardholder presale scheduled for the same day was postponed.

Liberty Media CEO Greg Maffei (Liberty owns part of Live Nation and Ticketmaster is a subsidiary) told CNBC the disruption was due to "massive demand" for Swift tickets.

"The site was supposed to be opened up for 1.5 million verified Taylor Swift fans," he said. "We had 14 million people hit the site — including bots, another story, which are not supposed to be there — and despite all the challenges and the breakdowns, we did sell over 2 million tickets that day."

Swift's 2018 Reputation Stadium Tour sold 2.8 million tickets across 53 global dates to become the highest-grossing U.S. tour of all time, according to People.

Swift announced her Eras Tour earlier this month.

The 27-date trek will launch on March 18 in Glendale, Arizona, at State Farm Stadium. The tour includes stadiums in Nashville, Las Vegas, Arlington, Texas, Atlanta, Philadelphia, Chicago and Los Angeles, where the U.S. run concludes on August 5.

"I'm enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!) The first leg of the tour will be in stadiums across the U.S., with international dates to be announced as soon as we can!" she wrote on Instagram. "Feeling like the luckiest person alive because I get to take these brilliant artists out on tour with me: @paramore, @radvxz, @phoebebridgers, @girlinred, @whereismuna, @haimtheband, @gracieabrams, @gayle and @owennmusic. I can't WAIT to see your gorgeous faces out there. It's been a long time coming 🥰"

Swift's opening acts include Paramore, beabadoobee, Phoebe Bridgers, Muna and Haim.

To see Swift's tour dates and for more information, visit here.

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