While Cole Swindell was building his enviable career, he never got the chance to play the bars on Nashville’s Lower Broadway. When he and Lainey Wilson delivered the primetime debut of their hit “Never Say Never” in the middle of Nashville’s famed Lower Broadway during the 2022 CMT Music Awards, he felt like he got the chance to play them all at once.
“I'm playing down here with the fans," Swindell said excitedly. "I'm looking at rooftops, all that stuff. It's pretty cool to be right in the middle of everything."
Swindell and Wilson are nominated in the night’s top category Video of the Year as well as Collaborative Video of the Year.
“Never Say Never,” the follow-up to Swindell’s 10th No. 1 song “Single Saturday Night,” is from his new album “Stereotype” which was released April 8.
“Getting recognized for something you believe in never gets old, and this song and the reaction from day one has been amazing,” Swindell said. “Nominations and performances are never guaranteed, no matter who you are. I can’t wait to play it live with Lainey. This is what you always hope for, but it doesn’t always happen. I’m just proud to have the team I do that fights for these opportunities.”
Wilson agreed, calling this a “big moment.”
“I’ve always just dreamed about having a big performance and being a part of the show,” she said. “And, here we are.”
Wilson marvels at the speed the song continues to succeed – and the universal adoration “Never Say Never” enjoys. It took “Things a Man Oughta Know” 40 weeks to get to No. 1, but “Never Say Never” reached the Top 5 in just 20 weeks.
“I’m used to like climbing the walls trying to get some momentum,” she said. “And this thing has just grown a set of wings. People are loving it across the board. There has not been one negative comment about the song, which is rare. I don’t know how I’ll ever be able to thank (Cole) because this has been a blessing to my journey.”
If you missed the performance the first time, catch CMT Music Awards Extended Cut at 8 p.m. (ET) April 15 on CMT. The bonus version comes with 30 additional minutes of new performances and extra content.