Just when you thought you couldn’t love Reba McEntire any more, she’s teaming up with Big Machine Label Group, General Mills and Feeding America for Outnumber Hunger, an initiative to help raise awareness of the 49 million people in our country who struggle with hunger.
And of course, she’s bringing attention to the cause with a big bang — a massive TV concert, Reba and Friends Outnumber Hunger. With guest appearances by Tim McGraw, Rascal Flatts, Florida Georgia Line, the Eli Young Band and Maddie & Tae, the concert will be broadcast on local Gannett affiliates starting April 17. The concert will also air April 18 on CMT, as well as through an exclusive radio broadcast featured on iHeartMedia country stations across the nation and via the iHeartRadio app.
At the concert, Reba will be performing songs from her long-awaited album, Love Somebody, set for release April 14.
The country icon is thrilled to be a part of this initiative. For her, it’s all about putting others first.
“I was raised to treat others with compassion,” Reba said in announcing the campaign and concert. “Knowing that one in six Americans struggle with hunger means my fans and people I see every day need help. The Outnumber Hunger campaign is such a simple way to help your neighbors, so how could you not?”
These numbers are truly staggering for the Oklahoma native who grew up on a working cattle ranch.
“We had cattle, we had some hogs,” she told People. “We didn’t have a garden, but Aunt Jenny did,” she says. “We always had food. I just can’t fathom going hungry.”
Starting in April, Reba and BMLG artists will be featured on more than 60 million General Mills packages, including Cheerios, Pillsbury, Yoplait and Nature Valley. Through Jan. 31, 2016, individuals can help Feeding America secure five meals for their local food bank, for each General Mills product code entered at OutnumberHunger.com.
In the meantime, Reba is excited about the upcoming concert and the opportunity to see old friends — McGraw and Rascal Flatts — and spend time with the newer performers.
“I’ve only met Maddie & Tae one time at an awards show,” she told People. “They are cute as a button and their songs are great and they’re having huge success. I’m really happy and proud for them.”
Sounds like a great night for a truly great cause.